These are two iterations of a different direction. I like the scale of the figures, but am still having type trouble. Any feedback would be great, also thoughts on this directions as opposed to the first example with the figures rotated. Thanks!
Tuesday, October 13, 2009
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I really like the third one, but did you notice there's a typo in November? Besides that, I really like the relationship between Alex and the other droogs, it's dynamic.
ReplyDeleteI kind of would like to see the informational text placed somewhere else though, because I think the negative space created by his cane-thing is nice. Maybe under the title?
What is the altered element in the type?
ReplyDeleteI still really prefer the first version, and I think the type on your third version is starting to become more successful. The arrangement is working pretty well, and the hierarchy is nicely established.
Can you apply this to the top direction? The chage in orientation is really important to how your image reads, and it's so unexpected that it creates a nice lasting impression that supports the thematic direction of the film.
I'd also hug the slogan right up to the orange bar, although I'm not convinced you need it in the bottom 2 versions.
I think the first one has the most potential because the imagery has the volume of the gray figures contrasted with the orange one. I like how you use his cane to anchor the type, really use your image as an element that can help you place your type.
ReplyDelete"A clockwork" is too subdued, even though it's in the orange band. I like the font in v.2, have you tried it in all caps? It could add a nice oomph to the title and give you a bold piece to anchor the rest of the text to.